Click on one of the cases below to find out how we transformed a briefing into a qualitative campaign.
Click on one of the cases below to find out how we transformed a briefing into a qualitative campaign.
The German National Tourist Board and the Coach Federation FBAA (Busfan) decided to jointly promote UNESCO World Heritage Sites in Germany. There are no fewer than 51 UNESCO World Heritage sites to discover and what better way to do this than in a more sustainable way. More conscious travel is undoubtedly on the rise again. Did you know that a traveling by bus combines sustainability and great comfort?
Thx.agency was selected for a campaign to promote the heritage and concept of coach holidays. Together we went on a trip to Saxony, the start of a journey full of video stories, podcasts and inspiring content.
Travel behavior has changed over the years. New holiday segments are emerging and some trends are turning into new travel patterns. Almso the travel industry is changing with new players launching very specialised activities. But how can you detect them? And how can you see which are the most relevant companies to engage in discussions with to introduce new destinations or products? These questions also kept Thx.agency busy. After all, we want to continuously keep our finger on the pulse of the Benelux travel market. The answer to this is TraviQ, a smart tool with which we and our customers can use to screen the market.
Slovenia is one of those destinations that has been on the rise in recent years. Despite its modest size, it is an incredibly diverse country. 36% is a protected nature reserve, which makes it one of our top destinations in terms of nature and active tourism. Feel free to call it the green heart of Europe. An asset that the Slovenian Tourist Board takes to heart by also fully focusing on sustainability. Apart from that, you will find here a perfect symphony between culture, gastronomy and greenery. It is also a popular destination among the Belgian travel industry. Thx.agency was therefore commissioned to develop a high-quality event in which travel agents and tour operators enter into discussions with about 15 local partners, thereby strengthening ties and relationships even further.
VisitBrabant, the DMO of the Dutch province of North Brabant, is a client for whom we can apply the entire scope of our services, from analysis & strategy to the hands-on translation into a total action plan. North Brabant may be just across the border, but the opportunities on the Belgian travel market are endless. Everyone knows the biggest assets of the destination such as the Efteling or the Beekse Bergen. But North Brabant has so much more to offer and so VisitBrabant and Thx.agency work hand in hand to create awareness and activate on all fronts. A true 360° approach, because this way we can ensure that B2C and B2B, PR, influencer marketing and media campaigns reinforce each other.
When it comes to meetings, events, incentives or conferences, Dubai needs little introduction. The city became a place for innovation and a hub for global trade. Here companies get oxygen to grow and that is exactly what you can expect when you organize an event here.
Dubai Business Events wanted to highlight some novelties, such as the reopening of Expo-City and Terra Solis, and together with 12 local partners, wanted to show what they are capable of and how they provide unforgettable experiences. Through their representative Interface Tourism in Paris, Thx.agency was asked to set up a high-quality event where event and incentive organizers would be immersed in the destination.
"The Land of Mark and Merkske" is the name of the tourist collaboration between Baarle-Hertog, Baarle-Nassau, Hoogstraten, and Merksplas. This cross-border region sought support in sharpening its positioning, which was awarded to Thx.agency.
It is a region with an extensive offering that can be of interest to many target groups, but for whom? And in what way should they position themselves?
Enter Thx.agency for an extensive positioning process.
To promote the diverse and adventurous outdoor offering on the Frysian Islands, Merk Fryslân contacted us last summer with the request to boost their 'Not for wimps' campaign. An ideal opportunity to set up an exciting Kamp C, according to us! We invited 3 influencers focused on outdoor experiences and let them do some crazy stuff. Everything was carefully captured by a professional cameraman and became the basis for a targeted online media campaign.
As a country, the Netherlands will commit itself to tackling the challenges of today and tomorrow. As an open and inclusive society, it therefore wants to develop further in that direction. But how do you translate that into travel oriented positioning? Dutch are open and direct. What you see is what you get. As a visitor you will quickly be one of the locals. Here you will be received “as one of us”. A place where you can be completely yourself. That became the approach of a new image campaign for NBTC (Netherlands Board of Tourism & Conventions) Bring yourself, we'll do the same! Thx.agency put together the media plan for NBTC to market the ‘new’ Netherlands brand step by step.
The brand urbanana was created by Tourismus NRW to highlight the urbanized region of Cologne, Düsseldorf and the Ruhr region, more specifically in terms of urban culture and creative business. With Thx.agency, we were appointed in 2022 to promote the brand and its offerings to a young, culturally oriented, and urbanized audience in Flanders.
At Thx.agency, we already knew that Germany has a lot to offer as a holiday destination. High time to put the assets of our neighbouring country in the spotlight once again. At the request of the German National Tourist Board, we launched a brand awareness campaign in the summer of 2022. For this, we set up a partnership with The Tall Ships Races and were responsible for the development and coordination of the project.
To put the Netherlands on the culinary map and at the same time work on expanding tourism. That was our focus for this campaign. Together we build new travel segments that immediately provide sustainable opportunities. It became a finger licking campaign. A discovery of first-class products and high-quality gastronomy.
At the beginning of 2022, we were asked by the Leisure Service of the City of Vilvoorde to develop a branding guide and identity for 'Visit Vilvoorde'. This seemed like a good challenge, because what do we know besides the Vilvoorde viaduct? Very little actually. Time to change that!
As a media city right next to the water, Vilvoorde has so much to offer for different target groups: nature, heritage, street art, the transformation of old industry into unique meeting and event venues...
We felt it straight away: Vilvoorde has the right vibe!
In 2018, The Belgian Travel Blog Awards were organised for the first time by Thx.agency (then: Sound of C). With the annual show, the marketing agency wants to create a nice networking event where travel influencers and companies from the travel industry can meet up, and where talent from the Belgian influencer and blogger world is put in the spotlight.
At the end of each year, Belgian bloggers and content creators can submit their best travel content of the past year for the Belgian Travel Blog Awards. The professional jury, appointed by Thx.agency, examines all these entries and assesses them in terms of quality, creativity and storytelling. In 2022, the Belgian Travel Blog Awards already celebrated their fifth edition. The show was moderated by presenter Ben Roelants, who also provided a special report on Evenaar TV.
Visit Wallonia hired us to put the region on the map as a fully-fledged holiday destination. The tourist board wanted to encourage Belgians to consciously choose Wallonia when planning a trip, both for short and long trips. To attain this, we wanted to make Wallonia top of mind as a tourist region by highlighting its various assets.
The Hague City Marketing wanted to roll out an online campaign in the autumn of 2021. Getting the Flemish to rediscover the city was one of the main objectives. The whole concept fitted in with the overall campaign "A Sea of Space". In this way, The Hague capitalized on the location of the sea and the diversity of the offer. At the same time, it was a nice move to counter the corona situation where people very consciously tried to avoid the hustle and bustle of a city. We got to work and linked this approach with motivations for holidays in the autumn period.
Along the Belgian coast 10 wooden Instagram frames have been installed. Each with a quote of a famous Belgian. Each frame tells a personal story, a connection with one of the coastal towns.
A hearty breakfast, a digital guide and maybe an electric push when you need it. While you’re underway, your luggage is already waiting for you in your next hotel, leaving you with complete peace of mind in which to watch the landscape glide by. You don’t need any more than this for a successful biking holiday.
In combination with the numerous cycling junctions that cover Flanders, this is the ideal recipe for giving the region international promotion as a dream destination for cycling and bike holidays.
Since a cycling route doesn’t stop at the border of the province, we didn’t either. Thanks to our productive collaboration with partners from across Flanders, we expect a stream of international cyclists in 2019.
* Improving services
* Inspiring local holiday-makers
* Developing tools to activate tour operators based outside Belgium.
Discover Germany as a local and experience the unique atmosphere in many lesser-known or smaller German cities. That was the main focus of the German.Local.Culture campaign. You will taste traditional dishes. You will be surprised by the amount of green in and around the city. All of these places are shaped by German craftsmanship and traditions and offer many unique experiences.
Les Sorbiers is a domain with a rich history. It is a former property of the Boël family, which makes it a beacon of peace on the banks of the Meuse. The hotel, which is open to the public since August 2020, not only offers a wonderful overnight stay in one of its 32 rooms, but also excellent dining, meetings and school trips. The hotel is completely ecological and energy-neutral. It is a must visit for those looking for peace, nature and enjoyment in a unique setting. In 2021, Thx.agency was hired to raise the brand awareness of Les Sorbiers in Flanders.
In 2021, the city of Diest was all about off-road adventures. What about jumping out of an airplane in Schaffen? Or combining off road cycling and rafting on the charming river the Demer? Add a dash of exceptional heritage and local shops with Belgian brands and you have the ideal mix for a relaxing weekend away. To promote these mini adventures at the beginning of the summer, the city of Diest asked for our help.
The operation of MeetingKempen was under pressure. Both the members and the province were evaluating the added value of their participation. So It was time to look thoroughly at the basics. Because the possibilities for meetings and incentives are indeed present in the Kempen. Extremely professional, sometimes small-scale but always full of character and surrounded by nature. Together with MeetingKempen we drew up a step-by-step plan to turn the promotion of MICE tourism into a future-oriented action plan.
German Christmas markets are always really popular with Belgians. They love the atmosphere, the coziness and the local treats like glühwein. But during the 2020 pandemic, Belgians had to create that Christmas atmosphere at home. That's why the German National Tourist Board called in our help to bring the German Christmas markets to the homes of Belgian Travel and Culinary Influencers.
Corendon is one of the biggest touroperators in Belgium and the Netherlands, offering a wide range of destinations, e.g. Turkey, Greece, Egypt, Spain, Curacao and Gambia. Thx.agency has been the representative PR agency for Corendon on the Belgian market since 2012, supporting Corendon in its transition from niche touroperator and challenger to one of the leading travel companies in Belgium.
Sunny Cars wants to position itself as the most trustworthy car rental company. The company stands for all-in insurance without hidden costs and wanted our help to convey their message to the Belgian customers. Since 2016, Thx.agency has been their representing agency on the Belgian market.
CNTB wanted to increase the number of visitors in pre- and post-season. In addition, the tourism board wanted our help to engage and inspire its existing audience on Facebook, generate new followers and reach new travelers on various platforms.
Thirty local ambassadors take professional discoverer Anne with them showing her their favourite places. For this TripTelling series, we worked with the five Flemish provinces. The goal: introducing Flemish tourists to short vacations they could take in their own backyard.
Together with our partner, Authority, Thx.agency launched a clever online marketing campaign. And took care of both the creation and the distribution to reach the right target groups. The campaign ran for a year, with incredible results: more than 6 million people watched the videos.
The Waas & Dender region wants to strengthen its market position as a hotspot for meetings, incentives and events (MICE).
After all, it has every chance of attracting more MICE tourism: it is right in the golden triangle between Antwerp, Ghent and Brussels. An ideal base for many companies and organisers.
Waas & Dender was looking for help to make the most of this convenient location. Together with wes research & strategy, we outlined a MICE policy to stimulate business tourism in the region.
Sea kayaking along metres-high volcanic cliffs. Snorkelling among colourful fish. A hike through the tropical vegetation... and picking a banana on the way. Hawaii? No,this flight is way shorter. Tenerife is more than just a quick beach holiday and a place to retire to. High time to do something about that image.
Centuries-old temples and colossal elephants, adventurous jungles and idyllic beaches, the scent of coriander, coconuts and mangoes: Thailand seduces every one of the senses. Especially the taste buds. As a representative of Thailand, we wanted to demonstrate these delights to our Belgian gourmands.
As such, we knocked on the door of Gault&Millau. What partner could be better placed to put a country on the gastronomic map? Together, we took care of product development and promotion. A strong co-branding project to lure a qualitative target group to this exotic destination.
Did you say Barcelona? Because that makes you think of the exciting city of Gaudí. And so it should. But Barcelona is so much more. It is a worthy competitor of the Costa Brava and the Costa Dorada that lie to the north and south.
Together, the former Costa Maresme and Costa del Garraf create a charming holiday destination with 100 kilometres of gorgeous coastline and a bewitching inland landscape.
This destination recently appeared on the map under a new brand: the Costa Barcelona. And Thx.agency had something to do with it: we introduced tour operators and other travel organisations to this little pearl.