Cases

The Tenerife Tourism Board is working hard on the positioning and image of the popular Canary Island. Like many destinations, questions are being asked about the added value of tourism in the future. Discussions such as spreading tourists accross the destination are becoming increasingly important. There is actually so much to discover and experience on Tenerife, but too many people stay in a small part of the island because of the favorable microclimate. While in the North you come into contact with subtropical forests, old colonial towns, wine estates, gigantic cliffs and of course the Teide volcano, Spain's highest mountain.

Slovenia is one of those destinations that has been on the rise in recent years. Despite its modest size, it is an incredibly diverse country. 36% is a protected nature reserve, which makes it one of our top destinations in terms of nature and active tourism. Feel free to call it the green heart of Europe. An asset that the Slovenian Tourist Board takes to heart by also fully focusing on sustainability. Apart from that, you will find here a perfect symphony between culture, gastronomy and greenery. It is also a popular destination among the Belgian travel industry. Thx.agency was therefore commissioned to develop a high-quality event in which travel agents and tour operators enter into discussions with about 15 local partners, thereby strengthening ties and relationships even further.

"The Land of Mark and Merkske" is the name of the tourist collaboration between Baarle-Hertog, Baarle-Nassau, Hoogstraten, and Merksplas. This cross-border region sought support in sharpening its positioning, which was awarded to Thx.agency.

It is a region with an extensive offering that can be of interest to many target groups, but for whom? And in what way should they position themselves?

Enter Thx.agency for an extensive positioning process.

The Hague City Marketing wanted to roll out an online campaign in the autumn of 2021. Getting the Flemish to rediscover the city was one of the main objectives. The whole concept fitted in with the overall campaign "A Sea of Space". In this way, The Hague capitalized on the location of the sea and the diversity of the offer. At the same time, it was a nice move to counter the corona situation where people very consciously tried to avoid the hustle and bustle of a city. We got to work and linked this approach with motivations for holidays in the autumn period.

The operation of MeetingKempen was under pressure. Both the members and the province were evaluating the added value of their participation. So It was time to look thoroughly at the basics. Because the possibilities for meetings and incentives are indeed present in the Kempen. Extremely professional, sometimes small-scale but always full of character and surrounded by nature. Together with MeetingKempen we drew up a step-by-step plan to turn the promotion of MICE tourism into a future-oriented action plan.

Sunny Cars wants to position itself as the most trustworthy car rental company. The company stands for all-in insurance without hidden costs and wanted our help to convey their message to the Belgian customers. Since 2016, Thx.agency has been their representing agency on the Belgian market.

Thirty local ambassadors take professional discoverer Anne with them showing her their favourite places. For this TripTelling series, we worked with the five Flemish provinces. The goal: introducing Flemish tourists to short vacations they could take in their own backyard. 

Together with our partner, Authority, Thx.agency launched a clever online marketing campaign. And took care of both the creation and the distribution to reach the right target groups. The campaign ran for a year, with incredible results: more than 6 million people watched the videos.