What we do

Thx.agency offers the travel and leisure industry a 360° approach, ranging from analysis and strategy to the full implementation of communication campaigns.

We see and seize opportunities for you.

Analysis & strategy

How do you market your destination or organisation? Who is your target audience? And how do you reach them? We help you to set the course by means of a thorough market analysis, positioning exercises, participative processes and trend research.

The canvas that we provide you with is the perfect basis for your further growth and market development.

PR & influencers

A good story only makes sense when it is told by the right person. Journalists, bloggers and other influencers succeed in conveying your story in an exciting way to their readers or followers.

We know how to select the right storytellers for you and inspire them through press releases and newsletters, press trips (in groups and individually), interviews, (virtual) events, competitions, giveaways and barter deals.


We believe that personal contacts are an indispensable asset to establish a valuable collaboration. Therefore, we like to organise events to give you the opportunity to meet the best journalists, influencers and trade contacts in the Benelux. We create tailor-made events or you can join one of our existing event concepts. 

Every year, we organise the biggest event for Belgian travel influencers, the Belgian Travel Blog Awards. But for the professional travel industry as well, we organise about 20 on- and offline events each year. 

We help you to create the right setting and reach the right target group. We support you from A to Z in the implementation process: from concept to invitation and the development of communication materials to the coordination and follow-up of the event.

Advertising & social media

Advertising is not just an extension of your communication strategy, it’s so much more. Because by means of a targeted advertising campaign, you can succeed in generating a great deal of awareness among the right target group in a short period of time. Whether you opt for an online, offline or cross-media campaign, we provide complete guidance: from concept and creation of texts and images to the production of content for numerous media. In addition, as a recognised advertising and consulting agency, we have our ins and outs with all media groups and we negotiate the best rates for you. 

Do you want to communicate with your (potential) visitors in an even more focused and one-to-one manner? Enter social media. With relevant and inspiring content on your socials, we ensure an engaged fanbase and make sure your community feels heard.

Content & storytelling

A good story leaves no one untouched. We help you to do your story justice and to reach the right target group. To do so, we combine well thought-out content planning, powerful copy for newsletters, websites or advertorials, social content, photo and video productions. Our experienced storytellers ensure that your story always has a happy ending.

Trade development

We put ourselves in your product or destination's shoes and investigate all market opportunities. Together, we explore segments and target groups and ensure measurable return. Thanks to our extensive network of travel, leisure and meeting & incentive professionals, we ensure that your destination or product will not remain unknown in the Benelux travel market.

Let’s get connected

Every cooperation begins with a first meeting.