PR & influencer marketing for Sunny Cars
Sunny Cars wants to position itself as the most trustworthy car rental company. The company stands for all-in insurance without hidden costs and wanted our help to convey their message to the Belgian customers. Since 2016, Thx.agency has been their representing agency on the Belgian market.
We keep Sunny Cars top of mind with inspiring and newsworthy press releases on a regular basis. From the best roadtrip ideas to car rental tips and trends or upcoming roadtrip destinations. But we're not the only ones telling the Sunny Cars story. What better way than to let seasoned travellers experience the benefits for themselves? That's why we collaborated with a variety of Belgian travel bloggers and journalists and launched the Sunny Roadtrippers Club. These happy few, a.k.a. ambassadors, received extra benefits, additional information and were invited to private events and/or press trips for roadtrippers only!