Specialist travel marketing agency Thx.agency has taken the next step in its development. The agency is now one of the driving forces behind the newly established Eurovista network. Along with six like-minded European agencies, the network aims to offer a solution for clients in the travel and leisure industry who require pan-European support while also valuing local expertise and market knowledge. Eurovista aims to differentiate itself by combining a personalized approach with flexible marketing solutions within an international context.
Few sectors are as international yet as diverse as the travel industry. Each market has its own travel culture, demographics, travel landscape, and media. "That's why it's so important to be surrounded by partners who combine local market knowledge with an extensive network," says Jo Thuys, Managing Partner of Thx.agency. “A unified network only works when the participating agencies share certain basic principles. In our case, flexibility, creativity, and service orientation. In a sector that is constantly evolving and requires customized solutions, a large, cumbersome structure is often counterproductive.”
The agencies that ticked all the boxes and have been integrated into the network are:
- Blossom Travel Marketing in France
- Gosh PR in the United Kingdom and Ireland
- Fame Creative Lab in Germany and Austria
- GlobalTourist in Italy
- Target Tourism in Scandinavia
- Gretz Communications in Switzerland
- Thx.agency in the Benelux
The creation of Eurovista aims to fulfill a shared ambition of all partner members: to generate more cross-pollination between different markets while simultaneously offering clients requiring a pan-European solution a uniform set of services, ranging from PR, Influencer Marketing, Trade Development, and Event Management to Advertising, Content Creation, Market Analysis, Branding, and Crisis Communication.
Customers already using Eurovista's services include the tourist offices of PromPeru, Tourism Authority of Thailand, Essential Costa Rica, Tourisme Bretagne and Knokke-Heist.
More information: www.eurovista.eu
